Strategic Design | marketing & branding thoughts by Nick Rice

Dynamic marketing, branding & design strategies that span the gap between business & creative.


You get what you pay for

Doesn’t your business deserve the best talent? Here’s a great post from new marketing guru Seth Godin discussing what investments will pay off. If your people (or their direct work product) are a key differentiator for your business, you want the best talent possible.

Notice I didn’t say the best you can afford. 99% of the time the old adage rings true, you get what you pay for. If you are only willing to spend pennies, expect little to no short-term return. Experience is expensive. Scar tissue is expensive. It’s also the best way to fuel explosive growth. If your business is so process driven that you can afford junior people, then great, but now you’re in the commodity widget business and I’ll bet you compete on price. If you compete on value, your currency is talent and skills. One is taught and the other is a birthright. The right people on the right job make a quantifiable difference. Check out Buckingham’s book on getting the most from the people you have and becoming a better manager.

technorati tags > seth godin, talent, skills, employees, salary, marcus buckingham, ROI, experience

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