A little more technical than my typical post, but this is a great article on proper coding for email marketing.
Email is still a valuable marketing tool. Is it abused? Sure, but if you send information that your audience truly values, you'll be in great shape. It's a great way to keep prospects warm and current customers in the loop. Not to mention it's one of the few marketing tools that prospects & customers can forward to their colleagues and friends without you having to do anything. Referrals are the true test of your value to them.
Email is still a valuable marketing tool. Is it abused? Sure, but if you send information that your audience truly values, you'll be in great shape. It's a great way to keep prospects warm and current customers in the loop. Not to mention it's one of the few marketing tools that prospects & customers can forward to their colleagues and friends without you having to do anything. Referrals are the true test of your value to them.
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