Strategic Design | marketing & branding thoughts by Nick Rice

Dynamic marketing, branding & design strategies that span the gap between business & creative.


Top 10 stock photo clichés

From forty media...

1. The Handshake of Synergy: You’ve made the sale and closed the deal. They can’t back out now—you shook on it!


2. The Flirty Customer Service Gal: Operators are standing by to take your call…and your heart.


See the rest...

So please, stay away from these worn out clichés. First off, no one looks like these people. How do you expect your audience to identify with you when you only use 25 year old supermodels in your advertising? Your customers are sick of it. It just shows how little you understand your customers.

Not that you have to spend mega-bucks on a custom photo-shoot; just put a little more thought and consideration into creating your marketing materials. As humans, we're trained to only notice things that are different - things that stand out. If you put this level of effort into creating your collateral, you disrespect your customers and automatically lump yourself with every other business that thinks of marketing as an afterthought. Those businesses tend to focus more on their own products and services than how those products benefit their customers. No one cares about your product. People only care about meeting their needs and desires.

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