Strategic Design | marketing & branding thoughts by Nick Rice

Dynamic marketing, branding & design strategies that span the gap between business & creative.


Brainstorming Effectiveness

Interesting post on brainstorming.

Here are a few things to keep in mind during your next group brainstorming session:
  • new ideas, inspiration, and creativity cannot be scheduled
  • and it typically does not fit neatly into everyone's schedule
  • don't spend much time on bad ideas
  • but don't create an environment that is anti-new or crazy thoughts
  • don't use the brainstorming session to spread potential blame/failure
  • hijackers need to be dealt with - everyone should contribute
  • don't waste the group's time if a decision has already been made
  • brainstorming sessions are not the appropriate venue to sell a particular idea
  • office politics are the arch-enemy of fresh ideas
  • lastly, scribes should have great handwriting
technorati tags > brainstorming, idea, creativity, session, whiteboard, meeting, fresh approach, office politics

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