Strategic Design | marketing & branding thoughts by Nick Rice

Interesting post on brainstorming.

Here are a few things to keep in mind during your next group brainstorming session:

• new ideas, inspiration, and creativity cannot be scheduled
• and it typically does not fit neatly into everyone's schedule
  
• don't spend much time on bad ideas
• but don't create an environment that is anti-new or crazy thoughts
• don't use the brainstorming session to spread potential blame/failure
• hijackers need to be dealt with - everyone should contribute
• don't waste the group's time if a decision has already been made
• brainstorming sessions are not the appropriate venue to sell a particular idea
• office politics are the arch-enemy of fresh ideas
• lastly, scribes should have great handwriting
  

technorati tags > brainstorming, idea, creativity, session, whiteboard, meeting, fresh approach, office politics