Strategic Design | marketing & branding thoughts by Nick Rice

Dynamic marketing, branding & design strategies that span the gap between business & creative.

Brand Autopsy: Creationist WOM Eggs-ample

Brand Autopsy: Creationist WOM Eggs-ample

John Moore is right on. I'm not sure what made CBS thinking that advertising on eggshells made sense for their brand, but they're trying it anyway. Just because it's technically feasible to put a message on a substrate doesn't mean it's appropriate for your company's image. WaffleHouse maybe, but CBS? I'm all for trying new things, but you have to stay in alignment w/ your business.

technorati tags > word of mouth, marketing, advertising, eggs

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