Brand Autopsy: Creationist WOM Eggs-ample
0 Comments Published by Nick Rice on Jul 18, 2006 at 11:21 AM.
Brand Autopsy: Creationist WOM Eggs-ample
John Moore is right on. I'm not sure what made CBS thinking that advertising on eggshells made sense for their brand, but they're trying it anyway. Just because it's technically feasible to put a message on a substrate doesn't mean it's appropriate for your company's image. WaffleHouse maybe, but CBS? I'm all for trying new things, but you have to stay in alignment w/ your business.
technorati tags > word of mouth, marketing, advertising, eggs
John Moore is right on. I'm not sure what made CBS thinking that advertising on eggshells made sense for their brand, but they're trying it anyway. Just because it's technically feasible to put a message on a substrate doesn't mean it's appropriate for your company's image. WaffleHouse maybe, but CBS? I'm all for trying new things, but you have to stay in alignment w/ your business.
technorati tags > word of mouth, marketing, advertising, eggs
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