Strategic Design | marketing & branding thoughts by Nick Rice

Dynamic marketing, branding & design strategies that span the gap between business & creative.

Advertising & Corporate Strategy

Check out this great campaign from Carmichael Lynch. It was commissioned by the AAF to educate CEO's on the powerful cultural impact iconic brands possess. Their research showed that many CEO's undervalue advertising contribution to corporate strategy.

technorati tags > advertising, carmichael lynch, aaf, ceo, corporate, strategy, branding, iconic

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