Strategic Design | marketing & branding thoughts by Nick Rice

Sony's just released and pulled ad (more) in Amsterdam is over the top. I'm sure they thought they would create a little free PR; but the overtly racial overtones are too much.



Here's what Sony says:

"All of the 100 or so images created for the campaign have been designed to show this contrast in colours of the PSPs , and have no other message or purpose."

I'm sure a little testing would have served TBWA well in this case. Either way, this ad should have never made it out the door. They are getting attention, is it worth it? I'm not saying go back to boring product shots, but this crosses the line IMO.

technorati tags > advertising, sony, psp, bad taste, racist, tbwa