Strategic Design | marketing & branding thoughts by Nick Rice

Dynamic marketing, branding & design strategies that span the gap between business & creative.

Don't squeeze the Charmin

Great post from Olivier Blanchard on Charmin's latest ad in the UK - there's even a blog to go along.

It took me a little while to catch on, but it's pretty clever. Great job on getting people to talk about toilet paper of all things. If TP can be viral, anything can!

technorati tags > advertising, viral, toilet, paper, UK, branding, blog

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