Strategic Design | marketing & branding thoughts by Nick Rice

Dynamic marketing, branding & design strategies that span the gap between business & creative.


The typical customer

I was reading this post from Olivier and I realized that he is describing how a large percentage of the American population consumes.

There are lessons to be learned.
  1. Most of time, consumers will tire of your products/services
  2. Comfortable and safe is only tolerable for so long
  3. The products that work today probably will not tomorrow
  4. Brand loyalty is hard to generate and harder to sustain
  5. Consumers are human, not statistics.
  6. Listening is better than analyzing.
  7. The "what have you done for me lately" attitude applies to products/services as much as people.
technorati tags > branding, consumers, customers, market research, trends, product development

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