Strategic Design | marketing & branding thoughts by Nick Rice

Dynamic marketing, branding & design strategies that span the gap between business & creative.

"We do stuff"...

I found a great site you have to check out, thanks to Jill Konrath at Selling to Big Companies.

It's a slightly humorous look (read: would be more funny if it wasn't so accurate) at the typical PR/Design agency. I love their tagline, "We do stuff."

As we at Cre8tive Group look into a website refresh, this is be one example that I will hold up as what to stay away from because it's easier to talk about ourselves than it is to talk about what prospective customers want to hear.

  1. Keep your language simple, accurate and real-world.
  2. Talk about the benefits you provide, not about you or your products.
  3. People don't do business with companies; people do business with people. Be likable.

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