I found a great site you have to check out, thanks to Jill Konrath at Selling to Big Companies.
It's a slightly humorous look (read: would be more funny if it wasn't so accurate) at the typical PR/Design agency. I love their tagline, "We do stuff."
As we at Cre8tive Group look into a website refresh, this is be one example that I will hold up as what to stay away from because it's easier to talk about ourselves than it is to talk about what prospective customers want to hear.
Lessons:
It's a slightly humorous look (read: would be more funny if it wasn't so accurate) at the typical PR/Design agency. I love their tagline, "We do stuff."
As we at Cre8tive Group look into a website refresh, this is be one example that I will hold up as what to stay away from because it's easier to talk about ourselves than it is to talk about what prospective customers want to hear.
Lessons:
- Keep your language simple, accurate and real-world.
- Talk about the benefits you provide, not about you or your products.
- People don't do business with companies; people do business with people. Be likable.
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