Strategic Design | marketing & branding thoughts by Nick Rice

Dynamic marketing, branding & design strategies that span the gap between business & creative.

Daily Quote - Innovation

Business has only two functions - marketing & innovation.
- Peter Drucker

Great article on innovation in business from Brianna Sylver at Core77. To sum it up, there are three primary driving factors for the desire to innovate. As marketing/design consults, we have to understand the business issues and the tolerance level required for innovation before we suggest ways to innovate. As with all consulting engagement, the more transparency during the process the better the results. Unfortunately, it's tough for a lot of businesses to "open the kimono" when asking for help.

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