Great post by Dale Wolf
Marketing managers have to embrace the data-driven side of life. Direct marketing is very effective and truly measurable. Given the state of 30 second TV spots, no wonder the finance folks have a hard time investing in marketing/branding.
The better you understand your customer, the better messages & offerings you can create for them. The more effective the message, the more likely your customers will act. Action is ROI and ROI gets budget dollars.
Marketing managers have to embrace the data-driven side of life. Direct marketing is very effective and truly measurable. Given the state of 30 second TV spots, no wonder the finance folks have a hard time investing in marketing/branding.
The better you understand your customer, the better messages & offerings you can create for them. The more effective the message, the more likely your customers will act. Action is ROI and ROI gets budget dollars.
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