Strategic Design | marketing & branding thoughts by Nick Rice

Dynamic marketing, branding & design strategies that span the gap between business & creative.


How to hit a moving target

Great article in BusinessWeek today. We all know how hard it is to innovate consistently. Yet some companies do it all the time; Disney, Apple, Starbucks, Target, Amazon, Land's End, Catepillar, etc...

How do they do it? Here are the keys to beating the competition:
  1. Experiment fearlessly
  2. Don't just get bigger, get unique
  3. Why compete? Create new markets
  4. Obsess about customers, not rivals
  5. Give as good as you get
  6. Get personal
  7. Stay hungry
technorati tags > innovation, competition, strategy, market share, business week

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