I read this on Hugh's manifesto request and had to pass it on...
Anna Farmery of The Engaging Brand blog sent me in this manifesto:
If... a brand starts inside, an employee's confusion
1. If you believe in the strategy, why can't you explain it?2. If talent is important, why is promotion based on your social circle?
3. If we are entrepreneurial, why do we make decisions by consensus?
4. If values are important enough to put on a card, why are they not applicable to leaders?
5. If the future is important, why do we spend time in meetings looking at the past?6. If you embrace talent why, do you only speak to me about my weaknesses?
7. If we aim for a USP why, are encouraged to produce sameness?
8. If we believe in diversity, why are you all 40+, white and male?
9. If we need to cut development and R&D to hit budget, how can you afford a two-day team bonding session in a 5-star hotel?
10. If it is us that interact with customers, why don't you see we should feel the brand values first?
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Great Post, I’ll be definitely coming back to your site. Keep the nice work up.
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There are thousands of blogs and websites providing the same nature of information again and again, I guess they copy it from one another. Anyhow, the piece of information you have provided is something different and unique. Keep up the good work.
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Almost every article I come across has the almost same piece of information, but you provide with variation. That is what I like about your blog. Keep it up, pal!
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